English Provender Company's Luxury Lemon Curd has been shortlisted in the Ambient Grocery section of The Grocer’s first-ever Branded excellence Awards. The winners will be announced at a commemorative lunch in London on 13^th February. The awards, sponsored by SHS Sales and Marketing, celebrate the best brands in UK grocery today using a rigorous two stage judging process: first, Cambridge Market Research put together a 50-strong consumer panel to sample the 170 products, across 18 different categories. These were scored on 10 criteria including smell, taste, texture, value for money and packaging. It also rated them for innovation, relevance, and both pre and post-trial purchasing intention.

The 66 shortlisted products were then judged by an expert panel that included former Somerfield Chief Executive and Littlewoods Chairman David Simons, and celebrity food critic Nigel Barden.